Hi, I’m julien dorra, and this is a presentation of MetaFragments HTML5 gave web video a new life, outside of the Flash black box. But, let's face it, if today videos are integrated with the browser, they are not fully part of the web of data - they are data dead-ends. That leads to bad findability, bad SEO and makes it harder than necessary to connect similar stories. Let’s take a look at some examples: “It Gets Better” It’s a great project, entirely based on video interviews, but it has clear findability issues. The Aljazeera Creative Commons repository, a great initiative, unique, with rich videos like this one, but clearly not enough data and tags exposed. We are building a solution. It’s called MetaFragments, a new standard to give every web-enabled tool, mobile app or browser a simple way to explore, connect and use any video on the web. Thanks to the VIDEO element, and thanks to the great implementations by Mozilla, Google and Apple, there is now a renewed interest around web videos: new tools, new websites, new ideas. but as I talked to several Mozilla News Lab participants and Popcorn.js community members, I quickly found that everyone is reinventing the wheel – well not the wheel, but new data formats. Some use home made XML, another one HTML text, others use JSON… So we gathered, we looked into what we were all building – and my part was to focus on a format that would connect all the great tools together A format that would be: simple and fitting in already existing flows, based on web usages and standards, and as near to the resource as possible. By implementing this simple HTML-based meta-data format in video tools and websites, we can leverage the millions of video and audio reports by citizens, bloggers and journalists As a format for video web apps, MetaFragments is very useful. But if you own a video platform or website, MetaFragments is even greater for you. Why? Why is it great for video platforms and video websites? Because when you implement MetaFragments, your HTML pages effectively become the data API of your video site. Any web client, any mobile app, any crawler from any search engine can make sense of the data in your video, without prior knowledge of your site. This allow others to spread further your stories, to automatically and properly credit you, and it even allows YOU to find hidden stories in your own footage. That’s MetaFragments, a common format for timed meta-data in HTML